
Strategic Advisory for Global Expansion
Enter the market with clarity, speed, and compliance.
We support companies entering and operating in Indonesia through structured market entry, market research, and end-to-end legal setup.
Strategic Advisory for Global Expansion
Enter the market with clarity, speed, and compliance.
We support companies entering and operating in Indonesia through structured market entry, market research, and end-to-end legal setup.

Strategic Advisory
Enter the market with clarity, speed, and compliance.
We support companies entering and operating in Indonesia through structured market entry, market research, and end-to-end legal setup.
What We Even Do
Explore our range of services to discover the perfect solution tailored to your project’s unique needs.
Explore our range of services to discover the perfect solution tailored to your project’s unique needs.


Global Talent Mobility & International Pathways
We support universities and industry partners in designing structured international internship programs, workforce preparation initiatives, and institutional partnerships to develop globally ready talent.

Global Talent Mobility & International Pathways
We support universities and industry partners in designing structured international internship programs, workforce preparation initiatives, and institutional partnerships to develop globally ready talent.

Global Talent Mobility & International Pathways
We support universities and industry partners in designing structured international internship programs, workforce preparation initiatives, and institutional partnerships to develop globally ready talent.


Legal & Regulatory Advisory Support
We guide clients through business incorporation, licensing and compliance mapping, cross-border regulatory frameworks, and coordination with licensed legal partners to ensure compliant expansion.

Legal & Regulatory Advisory Support
We guide clients through business incorporation, licensing and compliance mapping, cross-border regulatory frameworks, and coordination with licensed legal partners to ensure compliant expansion.

Legal & Regulatory Advisory Support
We guide clients through business incorporation, licensing and compliance mapping, cross-border regulatory frameworks, and coordination with licensed legal partners to ensure compliant expansion.


Market Entry & Expansion Strategy
For companies entering Indonesia and Southeast Asia, we provide feasibility studies, go-to-market strategy, competitive analysis, and structured expansion roadmaps to accelerate sustainable growth.

Market Entry & Expansion Strategy
For companies entering Indonesia and Southeast Asia, we provide feasibility studies, go-to-market strategy, competitive analysis, and structured expansion roadmaps to accelerate sustainable growth.

Market Entry & Expansion Strategy
For companies entering Indonesia and Southeast Asia, we provide feasibility studies, go-to-market strategy, competitive analysis, and structured expansion roadmaps to accelerate sustainable growth.


Market Intelligence, Partner Sourcing & DD
We provide strategic research, financial and risk analysis, and partner sourcing with due diligence support to enable secure, well-structured cross-border partnerships.

Market Intelligence, Partner Sourcing & DD
We provide strategic research, financial and risk analysis, and partner sourcing with due diligence support to enable secure, well-structured cross-border partnerships.

Market Intelligence, Partner Sourcing & DD
We provide strategic research, financial and risk analysis, and partner sourcing with due diligence support to enable secure, well-structured cross-border partnerships.
Global Talent
Workforce Pathways
Regulatory Advisory
Business Incorporation
Market Entry
Expansion Strategy
Risk Analysis
Strategic Research
Partner Sourcing
Due Diligence
Planning to Enter or Expand in Indonesia?
Why Even Us ?
We go beyond surface-level advice — our consulting approach is built on data, strategy, and execution
We go beyond surface-level advice — our consulting approach is built on data, strategy, and execution
Execution-Oriented Advisory
We go beyond reports — supporting decision-making, coordination, and execution on the ground.
Local & Cross-Border Context
Deep understanding of Indonesia’s regulatory, business, & operational landscape for foreign & domestic clients.
Clear Scope & Accountability
Transparent deliverables, timelines, and responsibilities from the start of every engagement.
Regulatory & Compliance Clarity
We help clients navigate Indonesia’s regulatory framework with clear guidance, realistic timelines, and coordinated execution to reduce compliance risk.
Local Execution & Coordination
We act as a local execution partner, coordinating with notaries, authorities, and third parties to ensure smooth implementation beyond strategy alone.
Execution-Oriented Advisory
We go beyond reports — supporting decision-making, coordination, and execution on the ground.
Local & Cross-Border Context
Deep understanding of Indonesia’s regulatory, business, & operational landscape for foreign & domestic clients.
Clear Scope & Accountability
Transparent deliverables, timelines, and responsibilities from the start of every engagement.
Regulatory & Compliance Clarity
We help clients navigate Indonesia’s regulatory framework with clear guidance, realistic timelines, and coordinated execution to reduce compliance risk.
Local Execution & Coordination
We act as a local execution partner, coordinating with notaries, authorities, and third parties to ensure smooth implementation beyond strategy alone.
Execution-Oriented Advisory
We go beyond reports — supporting decision-making, coordination, and execution on the ground.
Local & Cross-Border Context
Deep understanding of Indonesia’s regulatory, business, & operational landscape for foreign & domestic clients.
Clear Scope & Accountability
Transparent deliverables, timelines, and responsibilities from the start of every engagement.
Regulatory & Compliance Clarity
We help clients navigate Indonesia’s regulatory framework with clear guidance, realistic timelines, and coordinated execution to reduce compliance risk.
Local Execution & Coordination
We act as a local execution partner, coordinating with notaries, authorities, and third parties to ensure smooth implementation beyond strategy alone.
Market Entry Projects
Regulatory Experience
Cross-Border Clients
Trusted Local Partner
Market Entry Projects
Regulatory Experience
Cross-Border Clients
Trusted Local Partner
Market Entry Projects
Regulatory Experience
Cross-Border Clients
Trusted Local Partner
Proven Process for Market Entry
Proven Process for Market Entry
Our structured approach helps clients move from uncertainty to compliant, executable market entry.
Our structured approach helps clients move from uncertainty to compliant, executable market entry.
1
Initial Assessment
We clarify your objectives, target market, regulatory constraints, and decision criteria.
1
Initial Assessment
We clarify your objectives, target market, regulatory constraints, and decision criteria.
2
Analysis & Setup
Market research, entry strategy, and legal setup based on the agreed scope.
2
Analysis & Setup
Market research, entry strategy, and legal setup based on the agreed scope.
3
Execution & Support
We support implementation, coordination with partners, and regulatory follow-through.
3
Execution & Support
We support implementation, coordination with partners, and regulatory follow-through.
Why Use a Consultant?
From modern loft transformations to timeless interior, we bring years of hands-on expertise, an eye for detail, and a deep passion for design.
From modern loft transformations to timeless interior, we bring years of hands-on expertise, an eye for detail, and a deep passion for design.
Aspect
Self-Research
Working With Us
Market & regulatory clarity
Local execution support
PMDN / PMA setup guidance
Faster decision-making
Reduced compliance risk
Cross-Border Advisory Experience
Execution-Led Consulting Engagements
Indonesia Market Entry Support
Long-Term Professional Experience
Cross-Border Advisory Experience
Execution-Led Consulting Engagements
Indonesia Market Entry Support
Long-Term Professional Experience
Cross-Border Advisory Experience
Execution-Led Consulting Engagements
Indonesia Market Entry Support
Long-Term Professional Experience
Strategic Engagements & Cross-Border Initiatives
A curated overview of SAN Consulting’s international collaborations, institutional partnerships, and market expansion initiatives connecting Indonesia with global opportunities.
A curated overview of SAN Consulting’s international collaborations, institutional partnerships, and market expansion initiatives connecting Indonesia with global opportunities.

Why Foreign Companies Need a Structured Market Entry Strategy for Indonesia
A short overview of why foreign companies need a structured approach before entering the Indonesian market.
Learn More About This

How Partner Sourcing and Due Diligence Support Better Cross-Border Expansion!
A brief article on why partner sourcing and due diligence matter in cross-border market expansion.
Learn More About This

Why Foreign Companies Need a Structured Market Entry Strategy for Indonesia
A short overview of why foreign companies need a structured approach before entering the Indonesian market.
Learn More About This

How Partner Sourcing and Due Diligence Support Better Cross-Border Expansion!
A brief article on why partner sourcing and due diligence matter in cross-border market expansion.
Learn More About This
Your Questions, Answered Clearly
Whether you’re seeking strategic direction or improving business performance, here are answers to the most common questions clients ask.
Whether you’re seeking strategic direction or improving business performance, here are answers to the most common questions clients ask.

"Our goal is to be a trusted partner for cross-border expansion by delivering disciplined market insight, financial clarity, execution-focused, and compliant support."

Co-founder of SAN Consulting
What services do you offer?
We provide end-to-end business consulting, including strategy development, market positioning, process optimization, and performance improvement.
How long does market entry usually take?
Typically 2–8 weeks, depending on scope and regulatory requirements.
Do you work with foreign companies?
Yes. We frequently support foreign companies entering Indonesia.
Do you handle legal setup directly?
We coordinate and manage the process with licensed notaries and relevant authorities.
Can you support after setup?
Yes. We provide post-establishment and compliance support.
What services do you offer?
We provide end-to-end business consulting, including strategy development, market positioning, process optimization, and performance improvement.
How long does market entry usually take?
Do you work with foreign companies?
Do you handle legal setup directly?
Can you support after setup?
What services do you offer?
We provide end-to-end business consulting, including strategy development, market positioning, process optimization, and performance improvement.
How long does market entry usually take?
Do you work with foreign companies?
Do you handle legal setup directly?
Can you support after setup?
Experts Behind the Strategy
At the heart of our work is a team of experienced consultants, strategists, and analysts who bring clarity, insight, and direction to every project.
At the heart of our work is a team of experienced consultants, strategists, and analysts who bring clarity, insight, and direction to every project.

Insan Fathir
Trade & Industrial Research

Insan Fathir
Japan Trade & Industrial Research

Insan Fathir
Trade & Industrial Research

Bayu Herdiawan
Strategy & Corporate Development

Bayu Herdiawan
Strategy & Corporate Development

Aswandi
Japan–Indonesia Business Advisory

Aswandi
Japan–Indonesia Business Advisory
Company Information
Company Information
PT Strategi Andalan Nusantara
Company Information
PT Strategi Andalan Nusantara
Brand Name
SAN Consulting
Brand Name
SAN Consulting
Business Description
Market Entry, Market Research, Legal Support (PMDN / PMA setup & regulatory coordination)
Business Description
Market Entry, Market Research, Legal Support (PMDN / PMA setup & regulatory coordination)
Year Established
2025
Year Established
2025
Representative
Bayu Herdiawan
Representative
Bayu Herdiawan
Business Address
Menara Cakrawala 12th Floor Unit 05A, Jl. MH Thamrin Kav. 9 Menteng. Jakarta 10340, Indonesia
Business Address
Menara Cakrawala 12th Floor Unit 05A, Jl. MH Thamrin Kav. 9 Menteng. Jakarta 10340, Indonesia
Contact Email
bayu@sanconsulting.co.id
Contact Email
bayu@sanconsulting.co.id
Website
https://sanconsulting.co.id
Website
https://sanconsulting.co.id



